the content is the most important part of your presentation. All the bonus stuff—the animated slides, the videos, the jokes—can’t compensate for lack of compelling content.
What’s more, your content should stand out from what other people are saying.
You have to take a stance and differentiate yourself from what’s out there.
That's the part that people forget when it comes to presentations. They try to be everything to everyone, but you can’t.
The goal of a presentation is to change someone’s beliefs or behaviors. If you don’t take a stance, if you’re too vanilla, you can’t change other people’s behavior.
Rock stars use production elements like lighting to shape the emotional effect of their presentations. As a corporate speaker you may be able to do that to some extent, but mostly you communicate emotions through your personality, your passion, and stories from your life.
Three recommendations.
First, be authentic. Don’t try to be funny if you’re not. Don’t pretend to be a bigger company than you are. Don’t pretend to be more knowledgeable than you are. And don’t pretend that you want to be there if you don’t. Audiences can sniff out a fraud in 30 seconds.
Second, be confident. At an M.I.A. ladies were gushing: “She has so much swagger! I wish I could have some of that.” Confidence is attractive. Frank Sinatra, who was a physically unimposing high-school dropout. But through his self-confidence, he made the most of his talents as a musician, actor and businessman.
You can’t fake confidence, so it’s best rely on your expertise, practice and preparation
Finally, be likeable. Make an effort to be relatable, friendly, and open. It helps build relationships with audiences. Some adopt a more punk attitude. and break free of the constraints of likeability. But as a public speaker, you’re better off taking the route of Taylor Swift than Courtney Love.
Rock stars really wow us when they simplify. Some of the best business talks I’ve seen have been simple. No slides, no videos, no New Yorker cartoons, no fancy infographics. But they had a meaningful message that resonated with me and was all the more memorable for the lack of frills.
Finally, go for broke. Give a great show each and every time on the stage. “Business people somehow believe that if they didn’t sleep well or had a bad flight, they can be off their game, That’s wrong. When you’re trying to present,when you trying to influence people, when you’re trying to change behavior, you better bring it. You get one shot to get it right and you’ve got to go for it.”
After a good show, people talk. They buy the t-shirts, they share on social media. Presentations are the same. “If you do a good presentation, people talk about it afterwards.It will lift you and your career. If you do a lousy job, then boy it’s a missed opportunity.”
VIA http://www.forbes.com/sites/ruthblatt/2014/10/16/rock-stars-techniques-for-giving-better-presentations/
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